Don't Palm Us Off Campaign
The Don't Palm Us Off campaign is an initiative to have the labelling of palm oil products be mandatory Australia-wide, so Australians can make an informed decision about whether or not they purchase products that are made by destroying native forests and their inhabitants.
On the 16th June, 2011, the Australian Senate rejected calls for mandatory labelling of palm oil in food products, despite receiving 163,917 signatures from the Don't Palm Us Off campaign, asking them to approve of the policy.
Director of Wildlife Conservation and Science, Rachel Lowry, said mandatory labelling would have sent a clear signal to food producers about the need to move away from sourcing unsustainably produced palm oil, which is linked to the destruction of Orang-utan habitat in South East Asia.
Research conducted late last year by Melbourne Business School and Zoos Victoria confirmed consumers wanted better labelling of food products containing palm oil and further backs the will of 160,000 Australians who have asked for better labelling as part of the Zoos Victoria two-year Don't Palm Us Off campaign.
"It is disappointing that the Senate Community Affairs Committee has rejected mandatory labelling, particularly after so many Australians have asked for it," Ms Lowry said.
The goverment will now make a ruling about whether the law will be changed.